Recently, a lady who once wrote pulp detective stories told me that, since she knew nothing of detective work, she went down to Center Street and sought information. The detective sergeant there gave her about eight hours of his time. She went through the gallery, the museum, looked at all their equipment, and took copious notes.
And the sergeant was much surprised at her coming there at all. He said that in fifteen years, she was the third to come there. And she was the only one who really wanted information. He said that detective stories always made him squirm. He wished the writers would find out what they wrote.
And so it is with almost every line. It is so easy to get good raw materials that most writers consider it quite unnecessary.
Hence the errors which make your yarn unsalable. You wouldn’t try to write an article on steel without at least opening an encyclopedia, and yet I’ll wager that a fiction story which had steel in it would never occasion the writer a bit of worry or thought.
You must have raw material. It gives you the edge on the field. And no one tries to get it by honest research. For a few stories, you may have looked far, but for most of your yarns, you took your imagination for the textbook.
After all, you wouldn’t try to make soap when you had no oil.
The fact that you write is a passport everywhere. You’ll find very few gentlemen refusing to accommodate your curiosity. Men in every and any line are anxious to give a writer all the data he can use because, they reason, their line will therefore be truly represented. You’re apt to find more enmity in not examining the facts.
Raw materials are more essential than fancy writing. Know your subject.
TYPE OF WORK
It is easy for you to determine the type of story you write best. Nothing is more simple. You merely consult your likes and dislikes.
But that is not the whole question. What do you write and sell best?
A writer tells me that she can write excellent marriage stories, likes to write them, and is eternally plagued to do them. But there are few markets for marriage stories. To eat, she takes the next best thing – light love.
My agent makes it a principle never to handle a type of story which does not possess at least five markets. That way he saves himself endless reading, and he saves his writers endless wordage. A story should have at least five good markets because what one editor likes, another dislikes, and what fits here will not fit there. All due respect to editors, their minds change and their slant is never too ironbound. They are primarily interested in good stories. Sometimes they are overbought. Sometimes they have need of a certain type which you do not fill. That leaves four editors who may find the desired spot.
While no writer should do work he does not like, he must eat.
SALES DEPARTMENT
Therefore, instead of wasting your valuable manufacturing time peddling your own manuscripts, why not let another handle the selling for you?
There’s more than knowing markets to selling. The salesman should be in constant contact with the buyer. A writer cannot be in constant contact with his editors. It would cost money. Luncheons, cigars, all the rest. An agent takes care of all that and the cost is split up among his writers so that no one of them feels the burden too heavily.
An agent, if he is good, sells more than his 10 percent extra. And he acts as a buffer between you and the postman. Nothing is more terrible than the brown envelope in the box. It’s likely to kill the day. You’re likely to file the story and forget it. But the agent merely sends the yarn out again, and when it comes home, out again it goes. He worries and doesn’t tell you until you hold the check in your hand.
The collaborating agent and the critic have no place here. They are advisors and doctors. Your sales department should really have no function except selling – and perhaps when a market is going sour, forward a few editorial comments without any added by your agent. This tends for high morale, and a writer’s morale must always be high. When we started, we assumed that you already could write.
By all means, get an agent, and if you get one and he is no good to you, ditch him and try another. There are plenty of good agents. And they are worth far more than 10 percent.
ADVERTISING
Your agent is your advertising department. He can tell the editor things which you, out of modesty, cannot. He can keep you in the minds of the men who count.
But a writer is his own walking advertisement. His reputation is his own making. His actions count for more than his stories. His reliability is hard won and when won is often the deciding factor in a sale. Editors must know you can produce, that you are earnest in your attempt to work with them.
To show what actions can do, one writer recently made it a habit to bait an editor as he went out to lunch. This writer met this editor every day, forced his company on the editor and then, when they were eating, the writer would haul out synopsis after synopsis. The answer is, the writer doesn’t work there anymore.
If a check is due, several writers I know haunt the office. It fails to hurry the check and it often puts an end to the contact when overdone. Many harry their editors for early decisions, make themselves nuisances in the office. Soon they stop selling there. Others always have a sob story handy.
Sob stories are pretty well taboo. It’s hitting below the belt. And sob stories from writer to writer are awful. One man I know has wrecked his friendship with his formerly closest companions simply because he couldn’t keep his troubles to himself. It’s actually hurt his sales. You see, he makes more money than anyone I know, and he can’t live on it. Ye gods, ALL of us have troubles, but few professionals use them to get checks or sympathy.
Reputation is everything.
It does not hurt to do extra work for an editor. Such as department letters. Check it off to advertising. Answer all mail. Do a book for advertising. Write articles. Your name is your trademark. The better known the better sales.
QUALITY VERSUS QUANTITY
I maintain that there is a medium ground for quantity and quality. One goes up, the other comes down.
The ground is your own finding. You know your best wordage and your best work. If you don’t keep track of both, you should.
Write too little and your facility departs. Write too much and your quality drops. My own best wordage is seventy thousand a month. I make money at that, sell in the upper percentage brackets. But let me do twenty thousand in a month and I feel like an old machine, trying to turn over just once more before it expires. Let me do a hundred thousand in a month and I’m in possession of several piles of trips.
The economic balance is something of your own finding. But it takes figures to find it. One month, when I was used to doing a hundred thousand per, I was stricken with some vague illness which caused great pain and sent me to bed.
For a week I did nothing. Then, in the next, I laid there and thought about stories. My average, so I thought, was shot to the devil. Toward the last of the month, I had a small table made and, sitting up in bed, wrote a ten thousand worder and two twenty thousand worders. That was all the work I did. I sold every word and made more in eight days than I had in any previous month.
That taught me that there must be some mean of average. I found it and the wage has stayed up.
There is no use keeping the factory staff standing by and the machinery running when you have no raw material.
You can’t sit down and stare at keys and wish you could write and swear at your low average for the month. If you can’t write that day, for God’s sakes don’t write. The chances are, when tomorrow arrives, and you’ve spent the yesterday groaning and doing nothing, you’ll be as mentally sterile as before.
Forget what you read about having to work so many hours every day. No writer I know has regular office hours. When you can’t write, when it’s raining and the kid’s crying, go see a movie, go talk to a cop, go dig up a book of fairy stories. But don’t sweat inactively over a mill. You’re just keeping the staff standing by and the machinery running, cutting into your overhead and putting out nothing. You’re costing yourself money.
Come back when you’re fresh and work like hell. Two in the morning, noon, eight at night, work if you feel like it and be damned to the noise you make. After all, the people who have to hear you are probably fed by you and if they can’t stand it, let them do the supporting. I take sprees of working at night, and then sleep late into the day. Once in the country farmers baited me every day with that unforgivable late slumber. It didn’t worry me so much after I remembered that I made in a month what they made in a year. They think all writers are crazy, take the writer’s license and make the best of it.
But don’t pretend to temperament. It really doesn’t exist. Irritation does and is to be scrupulously avoided.
When all the arty scribblers (who made no money) talked to a young lady and told her that they could not write unless they were near the mountains, or unless they had the room a certain temperature, or unless they were served tea every half-hour, the young lady said with sober mien, “Me? Oh, I can never write unless I’m in a balloon or in the Pacific Ocean.”
One thing to remember. It seems to work out that your writing machine can stand just so much. After that the brain refuses to hand out plots and ideas.
It’s like getting a big contract to sell your soap to the navy. You make bad soap, ruin the vats with a strong ingredient and let the finer machinery rust away in its uselessness. Then, when the navy soap contract ceases to supply the coffee and cakes, you discover that the plant is worthless for any other kind of product.
Such is the case of the writer who sees a big living in cheap fiction, turns it out to the expense of his vitality, and finally, years before his time, discovers that he is through. Only one writer of my acquaintance can keep a high word output. He is the exception, and he is not burning himself out. He is built that way.
But the rest of us shy away from too cheap a brand. We know that an advanced wage will only find us spending more. Soon, when the target for our unworthy efforts is taken down, we discover that we are unable to write anything else. That’s what’s meant by a rut.
As soon as you start turning out stories which you do not respect, as soon as you start turning them out wholesale over a period of time, as soon as your wordage gets out of control, then look for lean years.
To get anywhere at all in the business, you should turn out the best that’s in you and keep turning it out. You’ll never succeed in pulp unless you do, much less in the slicks.
If you start at the lowest rung, do the best job of which you are capable, your product, according to economic law, will do the raising for you. Man is not paid for the amount of work in labor-hours, he is paid for the quality of that work.
IMPROVEMENT OF PRODUCT
With experience, your stories should improve. If they do not, then you yourself are not advancing. It’s impossible not to advance, it’s impossible to stand still. You must move, and you must slide back.
Take a story published a month ago, written six months ago. Read it over. If it seems to you that you could have done better, that you are doing better, you can sit back with a feline smile and be secure in the knowledge that you are coming up. Then sit forward and see to it that you do.
If you write insincerely, if you think the lowest pulp can be written insincerely and still sell, then you’re in for trouble unless your luck is terribly good. And luck rarely strikes twice. Write sincerely and you are certain to write better and better.
So much for making soap and writing. All this is merely my own findings in an upward trail through the rough paper magazines. I have tested these things and found them to be true and if someone had handed them to me a few years ago, I would have saved myself a great deal of worry and more bills would have been paid.
Once, a professor of short story in a university gave me a course because I was bored with being an engineer. The course did not help much outside of the practice in writing. Recently I heard that professor address the radio audience on the subject, “This Business of Writing.” It was not until then that I realized how much a writer had to learn. He knew nothing about the practical end of things and I told him so. He made me give a lecture to his class and they did not believe me.
But none of them, like you and I, have to make the bread and butter someway in this world. They had never realized that competition and business economics had any place whatever in the writing world. They were complacent in some intangible, ignorant quality they branded ART. They did not know and perhaps will someday find out, that art means, simply:
“The employment of means to the accomplishment of some end; the skillful application and adaptation to some purpose or use of knowledge or power acquired from Nature, especially in the production of beauty as in sculpture, etc.; a system of rules and established methods to facilitate the performance of certain actions.”
They saw nothing praiseworthy in work well done. They had their hearts fixed on some goal even they did not understand. To them, writing was not a supreme source of expression, not a means of entertaining, not a means of living and enjoying work while one lived. If you wrote for a living, they branded you a hack. But they will never write.
Poor fools, they haven’t the stamina, the courage, the intelligence, the knowledge of life’s necessity, the mental capacity to realize that whatever you do in this life you must do well and that whatever talent you have is expressly given you to provide your food and your comfort.
My writing is not a game. It is a business, a hardheaded enterprise which fails only when I fail, which provides me with an energy outlet I need, which gives me the house I live in, which lets me keep my wife and boy. I am a manuscript factory but not – and damn those who so intimate it – an insincere hack, peddling verbal belly-wash with my tongue in my cheek. And I eat only so long as my factory runs economically, only so long as I remember the things I have learned about this writing business.
oOo


